Together with SANPLAST SA we admired ingenuity and work of students from the University of Technology and Life Sciences of Jan and Jędrzej Śniadecki in Bydgoszcz. We participated in the meeting during which the diplomas in the competition organized by SANPLAST SA – “A new look at the bathroom” were given to the winners. The works showed the huge potential of young designers. This is a great example of how you can activate young people, at the same time developing your brand. In order to effectively develop any market, it is good to remember about young people who will have a big impact on shaping new solutions and trends.